Africa One Tours and Travel Limited, through its lifestyle and entertainment brand Safari Beats, has today officially announced the upcoming performance of Jamaican dancehall superstar Spice in Uganda, scheduled for December 6, 2025. The announcement was made during a colourful media launch at Serena Hotel in Kampala, where organizers unveiled the broader vision of Safari Beats, ticketing details, promotional materials, and exclusive first-look campaign assets for what promises to be one of the most iconic music experiences of the year.
The December concert will showcase a powerful blend of international and Ugandan talent, headlined by Spice, widely celebrated as the Queen of Dancehall, who will be performing live alongside Uganda’s most celebrated female artists Cindy, Sheebah, and Winnie Nwagi. Together, these queens of the stage will deliver an unforgettable performance that highlights not only their individual artistry but also the strength and vibrancy of music as a cultural force in Uganda.
Safari Beats represents a new kind of entertainment experience, one that fuses Uganda’s vibrant music culture with its tourism potential. It is not just about live music, but about telling Uganda’s story through a lens that embraces heritage, creativity, and exploration. In line with this vision, Spice’s visit will also include tours of Murchison National Park, the Kasubi Royal tombs, Bulange Mengo, Namugongo and other cultural and heritage sites, amplifying Uganda’s image as the Pearl of Africa. By merging music and tourism in this way, Safari Beats aims to showcase Uganda to the world as both a stage for global talent and a destination of unmatched beauty.
At the launch, Nile Special was announced as the official and exclusive beer partner for the concert. Widely recognized as Uganda’s most celebrated beer, Nile Special’s involvement highlights the synergy between cultural pride and excellence, aligning perfectly with the artists’ boldness and authenticity. Nile Special Brand Manager Eric Malinga said, “This isn’t just a concert; it’s a celebration of exceptional talent and a reflection of the vibrant connection between music, culture, and the spirit of greatness. Just as Spice has dominated the global dancehall scene with her unmatched energy and authentic style, Nile Special has long been a symbol of excellence and pride in Uganda, brewed with 100% locally sourced ingredients.”
“The synergy between these artists and Nile Special is undeniable. Each of these women;Spice, Cindy, Sheebah, and Winnie Nwagi embody the guts and grit it takes to reach the top. They are not just performers; they are champions of their craft, fearless in their expression and celebrated for their powerful impact. This partnership is more than a sponsorship; it’s a salute to their success and a toast to the rich, dynamic music scene that connects us all. Get ready to raise a glass of Nile Special and celebrate a night of unmatched talent, powerful beats, and the gold standard of music. This December, we are
all Made of Uganda, and we are ready to welcome the dancehall queen with open arms,” Malinga added.
Safari Beats emphasized its mission to redefine entertainment in Uganda by connecting artistry with tourism. The Africa One Tours and Travel Limited CEO, Paula Nahamya noted, “With Safari Beats, we are building more than events. We are creating journeys that connect our music, our heritage, and our natural beauty. Bringing Spice to Uganda is an opportunity to showcase our country’s cultural vibrancy while honoring our own queens of the stage. This will be an experience that goes beyond the music. It will be a true celebration of Uganda.”
The event will be powered by Wazo Dazo, Uganda’s leading real-time content creators, who will bring audiences instant highlights, live coverage, and same-day reels in their signature “Wazo Dazo Way.” Other key partners include the Uganda Tourism Board, Ministry of Tourism, Wildlife and Antiquities, Uganda Wildlife Authority, Uganda Airlines, Buganda Heritage and Tourism Board, Mestil Hotel, Flexi Pay, Quicket, M-ticket and ATS events who will be doing the production.
Tickets are available exclusively through FLEX PAY (285778), QUICKET, and M-TICKET (*252*4#). Early bird standard tickets are UGX 85,000 until October 31, with regular tickets at UGX 100,000, late bird tickets at UGX 150,000, VIP tables of 8 at UGX 3M, and VVIP lounge tables of 5 at UGX 5M.
